H.J. Heinz Company
Paperback, 128 pages.
by Debbie Foster and Jack Kennedy
In 1869, the American diet was a dreary affair. A young 25-year-old Henry J. Heinz helped to change that. He established his company based on a single premise: quality. He demonstrated this commitment by bottling his first product, grated horseradish, in clear glass jars to showcase its purity. From his hometown near Pittsburgh, Heinz sparked a revolution. A colorful marketing genius and foresighted entrepreneur, he birthed the global H. J. Heinz Company, today the most international of all United States–based food companies. H. J. Heinz Company contains vintage images from the archives of one of America’s first industrial photography studios. It features photography of many current initiatives in Heinz’s main businesses of ketchup and sauces, meals and snacks, and infant foods. It is a glimpse at one of America’s best loved companies and a study in how to “do the common thing uncommonly well.”
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